Tech Web Content for Vaeringjar

Vaeringjar is a Polish cybersecurity company offering data and system security services.

Main Problem

 
Vaeringjar was out searching for a copywriting agency that would straightforwardly explain their rather complex tech solutions. They wanted landing pages and tech blog articles for their website that was under construction. These copies needed to be simple-to-read for the layman reader yet detailed enough to exhaustively define their scope of work and the benefits of their products.
Additionally, due to the stiff competition among service providers in the cybersecurity niche, these copies needed to be optimized for humans and search engines as well.

They needed writers that:

1. Guaranteed speedy delivery while maintaining top-notch quality
2. Could write from the point of authority and touch on their clients’ pain points
3. Were experienced in crafting informative SEO copies for the cybersecurity niche
4. Had excellent grammar and paid attention to detail

• Solution

  We researched the company's audience to determine their interests and also conducted competitor and keyword analysis. Since the client had provided technical task briefs, we used these and our findings to write valuable and unique content that appealed to readers and established the company as an authority. Also, considering that this is a long-term project, we came up with workable schedules that ensured we delivered 100% of the tasks on time despite the tight deadlines.

• The Impact

  The collaboration with Vaeringjar is still ongoing and so far, they are pleased with how well Teknon copywriters understand their market. The expert copies delivered has been instrumental in helping the website rank high on organic search, which has attracted a significant number of prospective clients. Vaeringjar has grown tremendously since forging this business relationship and is excited to grow with us going forward.